Heritage Corridor Destinations President To Be Featured Speaker At  Route 66 Conference

Heritage Corridor Destinations is thrilled to announce that President & CEO Bob Navarro will be a featured speaker at the upcoming Route 66 Miles of Possibility Conference. The conference, dedicated to advancing the preservation and promotion of the iconic Route 66, will take place October 18th thru October 22nd in Bloomington and Normal, Illinois.

Navarro, a leading authority in tourism and a driving force behind Heritage Corridor Destination’s success, will deliver his address during the “Lunch and Learn” session on Saturday, October 21st. Navarro will provide an update on the state-wide marketing initiatives and product development along The First Hundred Miles of Route 66.

The Route 66 Miles of Possibility Conference is an annual gathering point for historians, preservationists, tourism experts, and local government officials dedicated to preserving and promoting the Route 66 cultural experience. It serves as a platform for knowledge sharing, facilitating partnerships, and fostering innovative ideas to ensure the enduring legacy of this iconic highway.

Navarro’s participation in the conference underscores Heritage Corridor’s commitment to bolstering the preservation efforts of Route 66 and cultivating a vibrant, sustainable tourism industry in the region.

Tickets for the event can be purchased here.

Meanwhile, President Bob Navarro has been appointed by Illinois Governor J. B. Pritzker to the Illinois Route 66 Centennial Commission.


The Commission was established in 2019 to plan and coordinate events and activities to commemorate the 100th anniversary of Route 66 in 2026. As a commissioner, Navarro will work with tourism officials, local governments, and other stakeholders along the route to promote tourism and economic development opportunities surrounding the milestone anniversary.


“I’m honored to be appointed to this commission and to help share the stories of the people and places along Route 66 that make it an American icon,” said Navarro. “For decades, Heritage Corridor Destinations has worked to preserve Route 66 and open people’s eyes to the beauty in their own backyard. I look forward to collaborating with communities to boost awareness of their local landmarks and attractions.”


With more than 15 years of experience leading Heritage Corridor Destinations, Navarro has gained national recognition as an expert in tourism. Under his leadership, Heritage Corridor Destinations has worked with partners along Route 66 to develop interpretive plans, market historic sites, and create memorable visitor experiences.