The City of Crest Hill is embarking on a collaborative, city-wide Community Branding and Marketing project designed to highlight the City’s unique attributes and characteristics as it
approaches its 60th Anniversary in 2020.
A key element of the branding project is gathering input from Crest Hill residents and businesses create a strong, unified brand and message that is reflective of the City. “We want to tell Crest Hill’s story and showcase what makes our community special,” said Mayor Raymond R. Soliman, noting the effort was a primary recommendation of the City’s 2014 Comprehensive Plan. “We value community feedback in identifying the brand, enhancing the City’s image and celebrating what makes it a great place to live, work and play.”
Crest Hill is partnering with the University of Illinois-Springfield’s Survey Research Office to collect feedback via a survey mailed to each household and business in the community. Residents and business owners are asked to fill out the survey and return it using an enclosed business reply postage-paid envelope by Sept. 6.
According to Soliman, survey results will help the team develop communications and marketing strategies designed to raise Crest Hill’s profile to attract new residents, visitors and support economic growth. “This is an opportunity to build off the momentum of recent successes,” Soliman said, “including the luring of businesses like Amazon, the ongoing redevelopment of downtown, establishing new TIF districts along Weber Road and creating public facilities and space for the community to gather.”
The survey responses are part of the Branding and Marketing recommendations and plan that will be completed and presented later this year.
Crest Hill Press Release